Meet Bernard Make It Personal

Skin+Bones x Meet Bernard

South East London's oldest independent men's and women's fashion and lifestyle store.
Deliverables & Disciplines: Autumn/Winter Campaign | Concept | Design | Art Direction | Production

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Inspired by the notion of bringing the world's best and most loved brands closer to home, Meet Bernard opened its Greenwich menswear store In 2006. The store blossomed into a thriving fashion hub for the South-East and with the opportunity to expand, Meet Bernard opened its womenswear 5 years later. Now located in East Dulwich, a slice of South-East that's steeped in culture, creativity and open parks, Meet Bernard began to encompass more than just being a retail store; it became part of the London community. In the Spring of '22, Meet Bernard approached Skin+Bones to create their very first large scale advertising campaign. Skin+Bones delivered the initial concept titled 'Make it Personal' which is based on the most detailed and personal service which Meet Bernard proudly deliver to every customer. The shoot took place amongst South East London Landmarks which the audience would recognise and instantly engage with. With a team of stylists, photographers, models, hair and make-up, Skin+bones Art Directed the shoot which landed online and in various locations and publications across South East London. A lookbook, roll-fold brochure and social campaign followed. Skin+Bones have continued to work alongside Meet Bernard, creating further assets for point of sale, print and social channels. meetbernard.com
‘Make It Personal’
— Autumn Winter Campaign

In the Spring of '22, Meet Bernard approached Skin+Bones to create their very first large scale advertising campaign. Skin+Bones delivered the initial concept titled 'Make it Personal' which is based on the most detailed and personal service which Meet Bernard proudly deliver to every customer. The shoot took place amongst South East London Landmarks which the audience would recognise and instantly engage with.

With a team of stylists, photographers, models, hair and make-up, Skin+bones Art Directed the shoot which landed online and in various locations and publications across South East London. A lookbook, booklet and social campaign followed. Skin+Bones have continued to work alongside Meet Bernard, creating further assets for point of sale, print and social channels.

 
We were looking for an agency to help us with our first large scale ad campaign and were thrilled with the results that Skin+Bones delivered. From day one they were a joy to work with. Always on point creatively and always exceeding our expectations. The campaign was not only a creative success but also very successful from a business point of view. We can’t recommend them enough.
— Ryan Chandler. Owner & Founder of Meet Bernard