Cross Bay Brewing Co.

Skin+Bones x Cross Bay Brewing Co.

Re-brand of a Northern brewing wonder.
Deliverables & Disciplines: Re-brand | Identity | Packaging | Communications | Print

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The Cross Bay Brewing Co. began brewing cask ales in July 2011 and their fine handcrafted beers have since been enjoyed at bars nationwide. Combining skilful brewing, creativity and innovation they produce a varied range of permanent and seasonal cask ales. Fiercely proud of their roots in Morecambe Bay they decided to name their core range of beers after the stunning views across the bay towards the Lake District. They approached Skin+Bones as their brand needed a total refresh which began by looking at the values of the business, re-designing its identity and all associated brand collateral. Skin+Bones were subsequently asked to re-design their core range of pump and keg clips plus the new range of special ales. A 'Wonder Range' swiftly followed plus an 'Ice-Cream Range' as the brand grew. Skin+Bones have since been the brand guardians to Cross Bay Brewing Co. and their design arm creating everything from exhibition stands, apparel and livery.
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Skin+Bones gave the Cross Bay Brewing Co. brand a total refresh which began with a new brand identity. This was subsequently followed with a re-design of their core range of pump and keg clips plus the new range of special ales. A 'Wonder Range' swiftly followed plus an 'Ice-Cream Range' as the brand grew. Skin+Bones have since been the brand guardians to Cross Bay Brewing Co. and their design arm creating everything from exhibition stands, apparel and livery.

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We have been working with Skin+Bones since 2017 when we approached them to create the rebrand of the Cross Bay Brewing Co. We were thrilled with the process and results, so asked them to create all of the designs for the tap badges, cans and bottle labels which they do to this day. They are competent, organised, patient and go above and beyond what we expect. We consider Skin+Bones to be an extended arm of the brewery and would highly recommend them to anyone.
— Loic Cross - Owner and Founder